Gold Jewellery Sales Go Digital Amid Coronavirus Pandemic

One of the most noticeable changes brought in by the coronavirus pandemic has been a growing preference to shop online. People aren’t shopping just for groceries and household supplies- they’re buying gold jewellery online too. Most jewellers already had an online presence before the pandemic but it is now that they are seeing traction for their efforts. The reasons for the growth of the online Indian jewellery sector are many.

Investing In Safety

Indian gold jewellery has always been a popular mode of investment. In the current scenario where the ROI of other investment forms has significantly dropped, gold jewellery still retains its allure. But, walking into a store to buy gold makes people fearful of their personal safety. With online shopping, there is no such risk. From earrings like the Leone Stud Earrings or the Anthony Ruby Pendant, fashion-conscious men and women across India are exploring the different gold jewellery designs available online. Once you download the Finaura app, you can browse through designs from India’s top jewellers from the comfort of your home. Thus, whether you’re buying a piece of Indian gold jewellery like the Abelard Diamond Band for Him or a 4 gram (22kt) Vishnu Gold Coin, you can buy gold in all its different forms without exposing yourself to the virus. 

Gold Makes A Celebration Sweeter

The way we celebrate milestones has changed too. Couples have started their married lives not with a 3-day extravaganza but small, intimate celebrations with just their immediate family and everyone else joining in online. In such times the familiar brings with it happiness. Though the situation may be different, the emergence of online gold jewellery design finders has let brides still have a wedding with their dream trousseau. Similarly, you may not be able to join a loved one for their birthday celebrations but you can make their celebration special by having a gift like the Mine Platinum Bracelet (Product Code: BNJBCRGBR91) or the Zip Zap Zoom Pendant for Kids delivered to them. From something delicate like the Sweet Floral Diamond Cuff to an ornate design like the Gunjan Nimah Gold Necklace, you buy all kinds of gold jewellery designs online to make memorable occasions even more special. 

Jewellery Beats Stress

Not being able to go out and meet your friends can get frustrating. Even our offices have come home. Though it’s tempting to stay in pyjamas all day, it’s worth making an effort to dress up and stay tuned to fashion trends. When you put on a pair of earrings like the Sangria Summer Gemstone Stud Earrings or a delicate necklace like the Lucid Miracle Plate Diamond Necklace you instantly feel better about your day. You feel even better if it’s something new that you’ve gifted yourself. This is probably one of the reasons why people have been shopping online for Indian jewellery. Dainty jewellery styles like the Flora Sui Dhaga and the Malabar Gold Necklace (Product Code: NBJNKNO028) make you feel good and are ideal for the work-from-home look. Though the popularity of online shopping is increasing, some people still have concerns about the purity of gold brought online. But, as long as you’re buying hallmarked gold, you should have no such doubts. 

The Finaura gold jewellery design finder brings together jewellery styles from India’s top jewellers with the assurance that each piece is hallmarked and crafted from the same quality of gold you would expect in a store. So, don’t hesitate. Buy yourself a piece of jewellery to make your day better or buy jewellery as a gift for someone and make them happier. 

Finaura is a gold jewellery design finder that helps you to find the best gold jewellery designs from the most trusted Indian gold jewellers. You can download the Finaura App from Google Playstore.

If you have any queries please feel free to contact us. Call us on +91 484 2388285 or email us at

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